Almost every article or guide on web design and marketing recommends responsive design. This style of design is flexible, adaptable, and suitable for modern marketing requirements. If you haven’t already implemented it, you should consider this option.
There are many reasons why responsive web design is a better alternative to other options available today. We discuss some of those reasons in this article.
It’s More Affordable
Most people don’t realize that investing in responsive design is more affordable than maintaining two different websites for mobile and desktop. You can’t survive in the modern business environment without a good mobile platform for your customers so cutting costs on a mobile website doesn’t make any sense.
A responsive website will require a slightly higher initial investment, but you will gain back a lot of that money in future savings and earnings. This makes the responsive website a smart investment.
Moreover, this website design is fairly future-proof, which means you won’t have to overhaul the entire site down the line. You can just upgrade it regularly to ensure it is current and enjoy the benefits.
Smoother Performance on Mobile
Around 1.2 billion people across the world use their mobile phones to access the internet. Mobile e-commerce reached $2 billion in sales during Black Friday and Cyber Monday in 2018. This shows just how important mobile is for modern businesses.
You need to make sure your website delivers the best mobile user experience and performance. A responsive website can do that. This design concept is particularly suitable for mobile platforms because it responds to its environment. This means the website will scale down for smaller displays and scale up for larger ones.
Improved mobile performance won’t just draw more traffic, but also help you climb the ranks on search engine results pages.
Better User Experience on All Platforms
User experience is a very important factor for the success of any website. Google will only rank sites that live up to the UX standards. It has more than 200 ranking factors solely dedicated to determining what kind of user experience a website offers.
Responsive websites are easy to use and have a clean design. They have a straightforward structure and make navigation easy on all platforms, including mobile.
Great user experience can help improve your company’s reputation and ranking. That will have an impact on your revenue. It pays to ensure your visitors are satisfied with their experience.
Quick Load Times
Around 47% of people online expect a website to load in less than 2 seconds. Around 40% of respondents to the same survey revealed that they would abandon a website if it took more than 3 seconds to load.
This means your website must load quickly and work efficiently on all platforms. Sometimes websites load quickly on the desktop but can’t maintain a similar level of performance on mobile. That will have an impact on the quality of traffic and your bottom line.
Responsive websites are fast because they are light-weight, minimal, and adaptive. They will outperform any desktop or mobile website if they’re designed well. While the hosting service and quality play an important role in the web site’s overall performance, good website design is a big influence on it.
Low Bounce Rates and Higher Conversion Rates
Better speed, user experience, and overall performance lead to low bounce rates and higher conversion rates. Bounce rates are high if a large portion of your visitors click the back button or leave the website as soon as they enter it. This can be a big drain on your resources and affect your revenue.
Responsive websites offer great user experience and compel people to dwell on your website. The longer people dwell on a site, the higher the chances of conversion. More conversions lead to more revenue.
Low bounce rates and higher dwell time can also be a ranking signal to Google. The RankBrain algorithm takes note of these factors to determine just how satisfied visitors are with the website. It can improve your rankings and boost your position on the SERP based on these statistics.
It is easier to keep track of a single website instead of analyzing two different websites. When you have a responsive website, you can get data on all types of website visits from one platform. You can know how customers from mobile platforms behave, see the patterns of desktop visitors, understand the differences, and compare data all at the same time.
This can help you remain on top of your website performance without spending too much time and effort on it. A thorough and complete analysis is important for marketing. It is easier to make mistakes without it.
Great Visual Appeal
Responsive websites are just more visually appealing compared to traditional websites. That’s especially true on the mobile platform. As these websites adapt to mobile screens, they have the right balance of text size, white space, clickable links, and visible graphics.
There are no blurry or pixilated images as they are optimized to scale up and down according to the website environment.
Responsive websites look more modern and sophisticated as well. This can help retain customers and improve the brand image. A well-designed site will convey the right message through smart utilization of colors and graphics. Customers react well to beautiful visuals so a great design will also influence conversion rates.
In short, responsive websites can showcase the full potential of the design well on all kinds of platforms and devices.
As you can see, responsive design is an excellent investment. You just need to hire a good web designer and keep your goals insight to get the best results from your platform. Make sure the website is designed for your target audience because even a sophisticated design is useless if it is not tailored to your audience.
Once you have a responsive design in place, you’ll see a massive improvement in the quantity and quality of your traffic.