Apple held its keynote event in Cupertino, Calif., on Sept. 12, 2018, where it unveiled the iPhone XS, XS Max and XR. See photos from the event.

Phil Schiller, Apple's senior vice president of worldwide

Photo Credit: AP/Marcio Jose Sanchez

Phil Schiller, Apple’s senior vice president of worldwide marketing, unveils the new flagship, iPhone XS Max, and the smaller iPhone XS at the 2018 keynote event.

Tim Cook, chief executive officer of Apple Inc.,

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Apple CEO Tim Cook speaks at the 2018 keynote event.

CUPERTINO, CALIFORNIA - SEPTEMBER 11: Tim Cook, chief

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Apple CEO Tim Cook speaks at the 2018 keynote event.

Apple CEO Tim Cook speaks about the Apple

Photo Credit: AP/Marcio Jose Sanchez

Apple CEO Tim Cook speaks about the latest Apple Watch series at the 2018 keynote event.

Phil Schiller, Apple's senior vice president of worldwide

Photo Credit: AP/Marcio Jose Sanchez

Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the iPhone XS at the 2018 keynote event.

CUPERTINO, CALIFORNIA - SEPTEMBER 11: Jeff Williams, chief

Photo Credit: Getty Images/Justin Sullivan

Jeff Williams, chief operating officer of Apple, speaks about the latest Apple Watch series at the 2018 keynote event.

Jeff Williams, chief operating officer of Apple Inc.,

Photo Credit: Bloomberg News/David Paul Morris

Jeff Williams, chief operating officer of Apple, speaks about the health monitoring feature in the latest Apple Watch series at the 2018 keynote event.

Jeff Williams, chief operating officer of Apple Inc.,

Photo Credit: Bloomberg News/David Paul Morris

Jeff Williams, chief operating officer of Apple, speaks about the latest Apple Watch series at the 2018 keynote event.

Mandatory credit: Courtesy of Apple Inc. HANDOUT EDITORIAL

Photo Credit: EPA-EFE/REX/Shutterstock

Apple provided this photo of the Apple Watch Series 4 introduced at the 2018 keynote event.

Mandatory credit: Courtesy of Apple Inc. HANDOUT EDITORIAL

Photo Credit: EPA-EFE/REX/Shutterstock

Apple provided this photo of the Apple Watch Series 4 introduced at the 2018 keynote event.

CUPERTINO, CALIFORNIA - SEPTEMBER 11: Jeff Williams, chief

Photo Credit: Getty Images/Justin Sullivan

Jeff Williams, chief operating officer of Apple, speaks about the latest Apple Watch series at the 2018 keynote event.

Kinjal Savaliya

Kinjal Savaliya is Business Development Executive USS LLC. At USS LLC we developed the best mobile app development solution for Dating App, Grocery Delivery App, Healthcare App, Laundry & Dry Cleaning App, Pharmacy App, Taxi Booking App