January 10th, 2020

Push Notification Strategy to Boost User Retention and Engagement: Key Principles to Follow

It is not uncommon for an app to have the least user engagement in spite of not having any developm...

May 27th, 2019

How Mobile Apps Increase Sales And Other M-Commerce Benefits

Mobile apps used to be a fancy thing by Amazon or Instagram as recently as 3-4 years back. Not anym...

November 26th, 2018

5 Creative Strategies for Marketing Your Startup on a Tight Budget

Many businesses don’t understand exactly how much money they should be spending on their mobile a...

October 15th, 2018

5 Reasons Why Content Marketing Isn’t Working For Your Brand

In the fall of 2015, I joined a digital marketing agency as a content strategist. They had this inc...

August 1st, 2018

How to Get More Data Out of Your Marketing

Startups mushroom every day – some taste success, some manage to stay on the line while some fail...

July 11th, 2018

How To Respond To Feedback On Your Mobile App

Your app reputation is as crucial as your entire mobile app development. It is because without a go...