Web Development Trends that are Transforming the World in 2023: Increase Engagement and Expand your Business!
For a business to thrive over the long run, having a strong online presence is crucial. While you might be worried about your social media profiles, your digital marketing efforts will fail if your website does not appeal to your target market. Given this reality, forward-thinking businesses are now spending more money on web development so they can easily satisfy the demands of their tech-savvy customers.
The popularity of web development nowadays is due to a number of factors. The significance of the internet has boosted the demand for competent web development. Mobile devices have also enhanced the importance of web development.
We also need to monitor user information and statistics. Monitoring historical data is essential since it frequently provides insight into what will happen in the future. With the use of this information, we can create statistics that can show how well our page is doing or provide information about whether it meets user expectations.
Here are some fascinating web development statistics to give you an idea of the current state of the web in 2023:
- Over 5.038 billion people use the internet worldwide. (https://backlinko.com/social-media-users)
- Around 1.8 billion web pages exist worldwide.
- There are 7.9 billion people in the world.
- 48 billion People use social media regularly.
- Google searches total 1.2 trillion per year and 3.5 billion each day.
- The most visited website in the entire globe is Google.com, which receives 86.9 billion visitors per month.
Due to its many benefits, web development is becoming increasingly popular. Web development makes it feasible to reach a big audience. An attractive website can help businesses draw clients from all around the world. Web development is also fairly priced. Web-based advertising is a low-cost method of reaching large audiences. After it has been created, a website can be utilized regularly with no further fees.
Web design promotes a business or its products. A well-designed website could expand audience size and brand recognition. Web development and web development courses are well-liked since they provide both organizations and individuals with a number of benefits.
A well-designed website can assist businesses in expanding their consumer base, promoting their goods, and making financial savings.
The world of web development is continually changing. Techniques, best practices, and the outcomes we gain from them are dynamic. We must keep up with current industry trends if we want to stay ahead of our competitors and create websites that users want to visit and stay on.
New trends are predictors of upcoming technology thus we wanted to highlight a few important web development trends that you should start using right away to gain an advantage over your competitors.
1. Progressive Web Applications
A native app is a software application created in a specialized programming language for an iOS or Android mobile platform.
PWAs are designed with features like push notifications and offline working. Since they were created using current APIs, it was easy to add more functionality, dependability, and the ability to install them on any device.
PWAs benefit from the extensive online ecosystem, which includes plugins, communities, and the relative ease of delivering and maintaining a website as opposed to a native application, which is quite challenging to develop. This implies that you can rapidly and easily create a PWA.
Since it runs on both Android and iOS with no difference, many businesses have switched to the product as a result of its popularity. For instance, top firms like Twitter, Pinterest, Uber, Tiktok, Spotify, and Jumia (a well-known e-commerce site in Africa) make their products available as PWAs.
Let’s take a look at some of the positive aspects of progressive web applications:
- They are adaptable to various screen widths and responsive.
- They operate exactly as typical Native Apps.
- You don’t need to go to the play store to get an update because they are independent updates.
- They were created using standard web technology.
- They move quickly and are light.
- Like other websites, they function offline.
- They can be found via a search engine.
- Installing them is simple.
- Little maintenance costs.
2. Block Chain Technology
Blockchain technology makes use of a distributed, decentralized digital ledger to track transactions across numerous computers. It keeps track of transactions, manages them, and verifies new blocks via a peer-to-peer network.
A series of information-containing blocks make up a blockchain. Any type of data, such as those from transactions, agreements, property rights, or voting processes, can be included in this information. The blocks’ chain is seen as transparent because it is available to the general public (although the owners of the network can set permissions on who has access).
Additionally, the chain maintains information that sets it apart from other blockchains, demonstrating that blockchains are also impervious to corruption (another feature that stems from the lack of a centralized server).
Consensus methods and encryption techniques often protect blockchains. Although there is no central server or reliable authority, blockchain networks can be either public or private. Blockchains are protected from fraud, censorship, and tampering thanks to these characteristics.
The underlying technology of blockchains can be leveraged to improve web development and provide a better user experience. As per the PwC report, 24% of critical financial players across the globe are well-known with Blockchain technology. Thus, observing the trend and wide-reaching applications of blockchain technology, software development companies are on the constant run for researching ways to harness Blockchain technology in different sectors. A few examples of how blockchain technology is profoundly changing web development are shown below:
- Better Website Security
Each new block in blockchain technology is encrypted with a distinct digital signature before being added to the chain, making hacking virtually difficult. By doing this, an unchangeable record is produced.
- Websites That Are Active In Real Time
Web designers are now able to build real-time websites that facilitate interactions, communication, and the exchange of data between two or more parties. Blockchain technology enables this.
- Secure Network Transactions
The existing structure of internet transactions may shift as a result of blockchain-powered digital currency. Cryptocurrency tokens like Solana increase the security and dependability of website payment processes (SOL). Additionally, because cryptocurrency transactions are transparent and irreversible, both website owners and customers benefit from using them.
- Better SEO And Marketing Techniques
Blockchain technology can be used to improve SEO and marketing tactics, stop ad fraud, and enable better campaign tracking for marketers. Additionally, blockchain-based smart contracts can assist marketers in building stronger relationships with content producers and affiliate marketers.
3. Dark Mode UI
A display setting or additional mode called “dark mode UI” can be used to display primarily dark surfaces on user interfaces of various devices. It entails that a dark or black screen is presented with light-colored text rather than the typical white screen/bright screen with dark text (known as “light mode”). Although iOS and Android operating systems provide system-wide dark mode, some apps may require separate setups for dark mode.
What makes dark mode so well-liked?
- It Is good for the eyes
Dark themes improve visual ergonomics by lowering eye strain, enabling screens to respond to the ambient light, and ensuring user comfort even at night or in dimly lit areas.
- It is powered by Coders and Developers
Dark themes are used by some of the most well-liked text editors for programmers, including Sublime Text, Brackets, Visual Studio Code, etc. Therefore, programmers and developers may have had some influence on this transformation.
- Chosen by the Tech Giants
Major digital companies and well-known websites have actively embraced the dark mode and are allowing visitors to change their viewing choices as desired. These include tech behemoths that provide users with dark modes or dark themes, such as Facebook, Reddit, Twitter, YouTube, WhatsApp, Samsung’s One UI, Apple’s iPad, and iOS 13.
- Reduces battery consumption and power consumption
Apps with dark themes can help your smartphone’s and other devices’ batteries last longer. According to Google, OLED screens’ use of dark mode has significantly reduced battery consumption.
4. AI-Powered Chatbots
A chatbot is a piece of computer software that uses artificial intelligence (AI) and natural language processing (NLP) to simulate human dialogue by comprehending customer inquiries.
The introduction of two significant AI technologies marked a major turning point in the development of chatbots.
Natural Language Understanding (NLU) enables a chatbot to comprehend inputs in “natural language” and aids in communication between a user and a human agent.
Using machine learning (ML), a chatbot can be trained to communicate with customers and respond to their questions more effectively.
Why AI Chatbots Can Be Useful:
- Increases customer service tremendously:
By fully resolving about 80% of common support inquiries. As a result, real customer service representatives may concentrate on resolving trickier problems.
- Reduce Recruiting Costs:
By responding to the same number of standard support questions that over 600 chat workers would respond to in a month. Saving money on hiring, training, and employee retention is a result of this.
- 24/7 Access:
By removing the possibility of unavailability outside of business hours, brands are able to provide clients with an uninterrupted level of service throughout the year.
It’s clear that web development will experience a number of breakthroughs by 2023. Although we’ve only included a few of the top web development trends for 2023 in this blog, we can promise you that putting these into practice will ensure that your company is providing customers with an improved user experience. Future delivery of the best possible web experience will be influenced by these developments.
Since 2011, Universal Stream Solution has led the web design and development revolution as the finest provider of web app development services.
We provide our clients throughout the world with the best web development services. To provide top-notch web development services, we have a talented staff of knowledgeable web developers who stay on top of the latest developments. If you want to embrace these trends, get in touch with our experts right away.