When it comes to building links for an e-commerce website, it is quite a tough job! The truth behind it is complicated, yet the statement that is made is simple. To do well enough in the search engines for your customers to find you, you need to know to get links from other websites that are of high authority, relevant website, no less.
So, how would you convince the strangers looking into other sites that your website is worth linking to? To help you out, it is not their job! You need to find out ways in which you will be able to build a relationship a more reciprocal one is one of the best strategies involved with link building. As there are always few things on the sites for their readers if you wish to have other sites link back to you.
The following are the few things that you can try to get this done:
1. Guest Post On Relevant Sites
If you are doing it well, it is a tried and true technique that is included here.
You are providing them with something that values a lot when you are writing a really good guest post for a website. Guest posts are accepted by most of the websites, and they are fine to let you include a few relevant links or tow back to your website in the posts that you are submitting.
What You Get
- Earning your links
- Chance of reaching a new audience
- Promotion of your brand
- Bringing new followers and traffic
You need to be strategic about it and get done some real work for y our guest posting to work out. Find relevant blogs that are targeting the same audience whom you wish to reach according to the industry and products. It is not worth your time for a completely irrelevant guest post.
You need to take some time to research the topics that they are covering along with the style that they are writing it and who is going through them once you have identified blogs that are worthwhile to your target. You need to understand the value your audience will find in the blogs that you will be presenting. Lazy content will not be published and will not earn any links at the worst. It will not convince anyone in their audience to come and check out, even if it does get published.
2. Create Content Partnerships With Relevant Sites
Without being direct competitors, some brands are out there offering something similar or complementary to what you sell. For content partnerships, these are the good brands that you should consider.
To make the content for you with a link back to theirs, you can work out a deal to create content for them with some links back to your site. You have to ensure that the content created will make sense for the brand audience of the rest and is relevant, fitting in with their overall content strategy on both sides.
You can easily get into the webinar and work together on research work to create few unique contents altogether. You can immerse into the resources as well as the talents which both got to offer with the expansion of audiences who are reaching out to people or whom you have allured into your site is one of the best ways you can implement. It is how both of you can create some external link-building processes.
Including the joint webinars or work together on a research study, you can think of ways to create the content together. You can tap into the talent and resources that you both have to offer and expand your audiences by reaching all of the people both of you are attracted to by working together. In this process, you both will get some new external links.
3. Partner With Local Businesses
Local does not mean the same thing as it does when you have a business with a storefront when you are running an eCommerce business. Your business is based somewhere even so. In terms of creating new connections and opportunities, there is always a local community that you can get involved with. Get to know some of the businesses in the area to get out to the local networking events.
It can need some creativity when you turn local relationships into collaborations that can benefit you by earning new links, and this is a great way to increase the awareness of your brand as well.
4. Look For Sponsorship Opportunities
Sponsorships are what businesses seek, and there are events and organizations in your industry to help in this. It will cost you money, but the money will pay off both in goodwill from the community that will be appreciating the events or organizations along with links back to your website and mentioning your brand in any materials that are associated with the event.
5. Offer Free Products For Review
Reach out with an offer to provide them with a free product in exchange for a review, as you need to look for websites that do product reviews for similar items. If you are confident in your products is when this idea will come to work. You can simply hope for the best reviews; getting reviews raises awareness if your product will mainly earn you a link back to your website as well if you make the offer specifically to the website owners.
6. Host PR-Worthy Events
Different forms can be taken by branding events. You can create a workshop, host an awards dinner for your industry, or place a concert as you can host any. If it is interesting, exciting, or helpful, then it is PR-worthy with whatever event you can come up with.
To drum an interest and to get complete coverage of it around the web, you can promote it to relevant publications and writers. You can eventually get the links through it. An outing to an event is costly-be aware of it. If you have goals for it that can go beyond the earning links, including new customers, larger media attention, and some other benefits to be a part of your entire goal as it will probably be more worth the cost.
7. Start Charity Projects
To amplify any charitable project, there are a lot of websites that are happy to amplify. To feel like they are helping out is an easy way for them. Start a scholarship or select a week to donate a percentage of all your profits to a notable cause, for those are all the things that other websites are covering and promoting to their readers if you set up a charity drive through your business.
8. Do Original Research
One of the most reliable ways in which you can build links to your website is you researching what types of content most consistently earn links. Just looking back at the beginning of this paragraph is why you should look just back. They will link back to you whenever someone is citing statistics or findings that come through the research.
It is very effective and can be worth the resources you place into it when you create original research that is not very easy. To help you answer with a survey or analysis, consider the questions that your readers and other businesses in your industry have. You need to take it if you see an opportunity for statistics or research that has not been done.
9. Look for Brand Mentions Around the Web
It is an opportunity for a link that comes back to your website anytime someone mentions your brand around the web. You need to look at whether the websites have mentioned your brand or not. You can probably find more websites faster with the paid tools, although you can use Google for this. Whenever you get an email, every time a website will be mentioning you by setting up a Google Alert for your brand name.
Try and understand who is operating the website so that you can easily contact them to ask them to add a link to your website where they have mentioned your brand as you try and identify the information. You need to take time to visit the webpage before you are contacting anyone for this technique and the following is what you need to ensure:
- The website for your business mentions your brand and not just a phrase including the name of your brand.
- It is positive when your brand name is mentioned. A website owner who does not like your brand or product that is not going to help you out with a link is what the chances are here.
There is a good chance that a lot of people you are contacting will be ignoring you or refusing to make the changes as you are still asking a stranger to do you a favor here. They are more likely to add your link than someone with no connection to your brand at all will since you understand that these are websites where you are on the radar.
10. Check out the Broken Links Present Around the Web
In recent years, broken link building has become a huge subset of link building. If you can find an example on another website of a link that is no longer working which previously went to content that is similar to something that you have created, you can contact the owner of the website to recommend their changes to the link of your resource is what the idea here is.
By finding a broken link that they do not know is there yet and suggesting an easy replacement, means that they are much more likely to take your suggestion and add your link to their website, as this is quite helpful here.
11. Feature Influencers
It would mean mentioning them in a positive light as they tend to link to the websites that they know as people are inclined to link to a website.
Considering if there are a few good ways of collaborating with them is something that you need to do while identifying most of the important influencers in your industry. Note if they will be featured guests in a webinar you are setting up or ask them to provide a quote for a blog post you are working on. They will be more likely to participate and promote the content you have featured them in if you can offer them something that would serve to help them.
Consider reaching out to people and brands that are not super well-known just yet, as you need to ensure that you think about what you can offer them here. It provides an opportunity to expand your reach with the person in your industry with 1,000 followers who is going to be quicker to help you out than the guy with 1 million.
12. Feature Customer Stories
In general, it is a piece of good marketing advice. It can make them more likely to convert when your potential customers can check out the positive stories from your current customers, and it is helpful to build links.
To demonstrate principles, someone might point to the evidence of a blog post with a good customer story that can serve as a case study. The writer is claiming that a good pair of running shoes can make a lot of difference that will link to your customer story about an individual who increased their running time after buying shoes, for instance.
Closing Thoughts:
It can inspire people to share it due to the emotion it evokes if you can capture a specific moving story. People can be left feeling inspired and wanting to share the tale as the couple that found end other through their shared love of your products and got married.
Creating content that features people your brand exists for can give other people the thing to connect with as people relate to the people. It leads to shares and links for those connections.
Dilip Tiwari
Dilip Tiwari is Digital Marketing Expert at USS LLC he likes to share Tips on Digital Marketing Services, Google ads management, Amazon ads management, and other blogs ideas.