For a business to expand, it must consider how and where it fits within its industry. Knowing what makes your company unique and where it can develop is crucial for long-term success, and it may also help you learn more about the marketing aspects of your company. It also provides you with clarification of what a SWOT analysis is.

How To Perform SWOT Analysis Of Your Mobile App?

A SWOT analysis is an assessment of the strengths and weaknesses of a business as well as the opportunities and threats that are apparent within the market if you try explaining in simpler forms. None of the businesses is perfect though few may seem to come closer. Your business will have weaknesses irrespective of how much internal strength it has. Facebook also seemingly has widespread dissatisfaction across its workforce as it has more users than any other social networking platform.

Likewise, even a business will face threats that can stunt its progress or even threaten its complete business though it may have many opportunities to take the advantage of will face threats stunning its progress. Facebook also faces major threats involving the inability to keep up with data breaches although it has managed to take benefit of the worldwide growth of Internet and smartphone access.

You need not worry any longer!

Today, we are going to discuss in detail what SWOT analysis is or how you can create one as it will end your confusion about it. You will learn exactly what a SWOT analysis is, why it is the main aspect of writing a business plan and the most vitality of it is in place together is what we are going to learn through this post here today!

The SWOT Matrix

Strengths & Weaknesses in Internal Factors

The business should be able to transform as the factors can be controlled easily. A company can operate to earn more strength by eliminating the weaknesses that are present all with the help of the right commitment to do so, and resources.

Including the internal factors across the top and external factors across the bottom, the SWOT analysis is mainly displayed in a matrix.

Opportunities & Threats in External Factors

These are a few of the factors that exist within the market affecting your business’s chances of development. Businesses cannot outright control the existence of these factors but they can control the way they are responding to these opportunities.

Is SWOT Analysis Required for the Strategies of Your Business?

SWOT is the foundation of your complete business strategy while you are planning out your business. it is impossible to communicate them to your audience without knowing your strengths. It is very impossible the implementation the steps that are required to overcome them without the knowledge of your weaknesses.

It will be impossible to take benefit them without the knowledge of the market opportunities. It will not be possible to place the right measures in place in order to avoid them without the knowledge of the threats your business might face.

Before the development of your business strategy, it is a wise decision to complete a thorough SWOT analysis. Every business plan format contains a few types of SWOT audits in most cases. There will be some obvious gaps in your business strategy without research as a proper SWOT analysis will need to perform extensive research.

How Do You Create Your SWOT Analysis?

SWOT analysis needs you to perform an in-depth analysis of your market, business, industry, and competitors though this is nothing difficult.

When you are completing your SWOT, dedicate some time to it. Rushing through it is as ineffective as not doing one at all as your complete business strategy hinges on this analysis. The following are a few of the tips to best assess the position of your business instead of anything.

Finding Your Strengths

Strengths represent the competitive advantage and unique selling points of your company when it comes to SWOT analysis. Keep in mind the things that can make you stronger than your competitors, including the aspects that make your business better able to serve consumers and the barriers to entering into what your business has created while analyzing the strengths of your business.

The following are the queries that you should look into to discover your strengths:

  • Can you compare your business with others who can perform something better?
  • What are your competitive advantages?
  • To manage and grow your business, why is your founding team the proper one?
  • What are your unique selling points?

Identifying Your Weaknesses

Weaknesses do exist irrespective of what your business is. There are many businesses that simply select not to acknowledge them as they are even aware of their weaknesses.

Weaknesses can be controlled as they are internal factors. You can better prepare yourself to overcome them and even transform your weakness into strengths when you have the knowledge of your weaknesses.

Identify the areas where your competitors might have something similar to you. A brand-new business can likely have very low brand awareness while being compared to a more established business for instance.

A more established business might already have a strong marketing strategy already integrated with the same business that may not have a proven marketing strategy in place.

The following are a few of the questions that you should be considering while identifying the weaknesses:

Which are the factors that are preventing you from meeting your goals and matching up with your competitors?

  • Does your competitor do something better than you?
  • What areas of your business could be improved so you could better serve your customers?
  • To better serve your customers, which are the areas of your business improvement?
  • Are there any areas where customers can question your performance and get dissatisfied?

SWOT External – Taking Advantage of Opportunities

Businesses are mainly able to attain great success when they are able to identify ad take advantage of market opportunities. It is completely out of the control of businesses when it comes to opportunities. To help your business in advance including the trends in the market and the gaps that competitors are not taking advantage of are the opportunities included here!

The following are the questions that you should be considering while looking to determine the opportunities existing in the market:

  • What are the challenges consumers face that the competitors are not addressing?
  • To give your business an advantage, is there any new technology or transformations to the access of technology?
  • To offer you an additional benefit, are there any changes to the politics, industry regulations, or government?
  • To the market that you are not serving recently, can your product/service be used to address this?
  • Within the market including the consumer lifestyle changes or growth of a specific market segment, are there any social trends?

SWOT External – Managing Threats

The external factors that can hinder your business from progressing or even cause your business to shut down completely, threats are the external factors that work here now. Through the potential for increased federal wage minimum, the fast-food chains for instance are threatened constantly. An increase in the federal minimum wage might severely decrease their margins since they depend a lot on minimum-wage employees.

Whether it is the threats from new competitors, threats from the changing laws, or even the threat of not being able to secure the right partners, your business will surely face a lot of threats.

The following are the question while identifying the threats existing for your business:

  • How to recognize the competitors entering this market and how easy is it?
  • What are the things that your competitors are implementing and you are not able to?
  • In order to maintain a specific pricing level, is your business reliant on a supplier?
  • Is the demand for your project changed through consumer behavior?
  • Are your services irrelevant to the advancements in certain technologies?

What is a S.W.O.T? (Example)

We have worked with our previous client so that we can give you a great understanding of how a SWOT analysis works.

We had a client who had constructed an online marketplace where people could easily find out a reliable home sitter for the duration when they are away. Our client was looking to secure capital from an angel investor by launching a minimally viable product.


About this business here, there were several great points. One of their members had already been a startup founder that was profitably acquired as they had a highly experienced team of experts. They had implemented an effective software marketing campaign leading to some quick expansion with one of their members who are extremely experienced in digital marketing.

They already had thousands of users on their platform and over 200 transactions had already been fulfilled being only three months in. In order to help them and they already had the attention of a handful of investors though several of them had committed to helping them.


Not everything was great, unfortunately. Customers wanted to add protection so that the house sitters could be trusted as they complained about the lack of security on the app. They already burned through their complete development budget, although they had an application on the market though it was extremely minimal. Growth was at a standstill without any additional investor funding.


There were several opportunities apparent in the market although there are many people who were initially off-put by the idea of having strangers who are watching their home. Having a stranger house-sit may have seemed quite weird as there were already people who used online platforms to find people to watch their pets, clean their homes, and more. Customer perception of these types of services is quickly shifting, as it is being adopted by more and more consumers as an outcome here. The vast majority were millennials that are perfect as they are growing to become the largest consumer group in the country among their current users.


If not addressed, the company has also faced several potential threats that could possibly derail them. In terms of home security, the customers had a point with their feedback. It could lead to a PR nightmare if there ever was a major security threat that is related to the business. The business would be unable to go forward, which is the major threat quite apparent as their financial well had run dry without any additional funds.

The following is the SWOT analysis we created for our client after a proper inspection of these factors:

From SWOT to Strategy

It is not enough just to know what SWOT stands for. When you are able to use this analysis to your benefit is when you will be making real progress.

You need to work a lot on your strengths. The more strengths you have, the harder it would become for other businesses to compete as your strength would be giving you a competitive advantage.

You also need to work a lot to minimize your weaknesses. Make it a constant goal to strengthen your weaknesses as you need to find solutions to them. The weaknesses of today can become the strength of tomorrow if they are done in the correct way.

When you are a player in the market, you will have to pay a lot of attention to the opportunities. In order to grow your business, you will have to prioritize opportunities and attack them one by one. You need to be a step ahead of the threats. You need to find out ways in which you can avoid or determine a plan B ahead of time in case you required pivoting in response once you have identified them.

Final Thoughts

A SWOT analysis is a great way to guarantee you start on the right foot once you have decided your workplace which is in need of a digital transformation. Across the organization, that includes the mid-level employees as well as the members of the executive team as you need to be sure that your SWOT team consists of a variety of people. It will make sure that you do not overlook anything and increase your chances of success with more diverse knowledge and experience.

Dilip Tiwari

Dilip Tiwari is Digital Marketing Expert at USS LLC he likes to share Tips on Digital Marketing Services, Google ads management, Amazon ads management, and other blogs ideas.