The digital space is brimming over with data. Data generated from our online activities such as sharing texts, images, and videos, from using smart devices, from IoT-powered devices, and so on. Until recently, voluminous mounds of this data, in its unstructured and structured forms, remained untapped.
Today, it is the most powerful source of knowledge that is driving business decisions across the globe. That’s why data mining to derive meaningful insights and patterns from this large-scale pool of knowledge is coming pivotal to improving process outcomes.
App development is no exception to that norm. The rapid application framework today is essentially centered on the insights derived from big data. Here are a few ways in which data mining can be used to enhance rapid enterprise mobility as well as the outcomes of and app development processes:
Understanding Customer Behavior
If you knew what your target audience wants precisely every single time, failure would be an obsolete concept. Well, employing the data mining technique to app development process can certainly bring you closer to this Utopian fantasy. Pulling data from various online platforms and fusing it to establish patterns is an easy and streamlined way of understanding customer behavior and demographics.
These patterns are easy to organize and analyze, and offer insights into your target audiences’ behavior and expectations on a granular level. This, in turn, fires up the rapid application framework processes that are essentially based on user inputs and feedback.
Outlining Specific Needs of an Industry
Every industry vertical has its own set of unique needs that must be factored in during the app development process. For instance, the requirements of a food delivery app are very different from that of a fitness app. Even with the same broad category, requirements can vary from one niche to the other. For instance, within the eCommerce sector, the requirements of a fashion app are markedly distinct from that of a grocery shopping app.
Developers need an in-depth understanding of an industry within which an app being developed by them would operate. Since app developers aren’t exactly experts in different industrial processes, data mining can prove to be a vital tool to help them design solution-centric mobile applications and deliver on the promise of rapid enterprise mobility services.
Keeping Apps Running Smoothly
A developer’s job does not end with the release of an app. They also have to ensure smooth daily operation, in which data mining can prove to be an important tool. Important information inputs extracted from large mounds of data can be crucial in optimizing app workflow. This can be used within the rapid application framework either by tapping into data mining to predict the future value of different features or using data mining to acquire descriptive power that can be used to find interpret-able patterns.
Offering a Personalized Experience to Individual Users
Every individual has different needs, and creating a customized user experience that caters to these needs is at the very heart of business operations today. Customers love nothing more than to hear ‘we have curated unique shopping experience for you’ or ‘we have an exceptional offer exclusively for you’.
With clear, well-defined insights into what your buyers like, not as a collective group but individually, data mining goes a long way in ensuring rapid enterprise mobility by helping app developers deliver on the promise of personalized experience. Thus, driving higher consumer engagement.
Data talks to you, if you listen intently. In that, lies the power of knowledge that can transform processes and achieve rapid enterprise mobility in the app development process by breaching the glass ceiling of customer satisfaction and success every time.
Some challenges of Data Mining
Identification of Data
As databases are becoming bigger, so it is getting more harder and is overflowing with data. In this huge chunk of data, it becomes difficult to identify the important elements and leaving out the noises.
Privacy and Security
As data mining operations deal with personally identifiable information, privacy and security is a major concern here. Data mining deals with information about user behavior, consuming habits, interactions with ad content and so on. This information can be used both for good and bad purposes.
Accuracy of Data
Another major concern of data is the accuracy of it. To consider a data worthwhile, it has to be complete, accurate and reliable. These are some of the factors which are required to be considered to select data from the huge bulk of the database.
One of the biggest problems in selecting data is noise. Data Noise does not provide any value for business operations. So filter out the noise from your data you need to clearly figure out what kind of information you and select data accordingly.