When we talk about the time a few years ago, it was believed that online dating is just for losers but the beliefs have changed now. Now, people are accepting dating apps socially even more and more people are preferring online dating instead of meeting someone offline in a pub, park, hotel, or at any other place. At that time, only a few people were positive about the dating app concept. As of now, the whole world has accepted it.

Because the dating app concept has been accepted globally and people are moving online to find their life partner. Today, everything is moving online. In the same way, the dating industry is getting online. If you are looking for a business in the dating industry or making a dating app launching strategy then this is the right place for you. Here you will get to know the ways to promote dating applications.

Let Us First Discuss the Dating App Market Before Jumping Onto the Dating App Launching Strategies:

As you know besides the fact that more and more people are preferring online dating. But still, many promising companies fail to grab the attention of the people and failed drastically in promoting their dating applications. Still, 54% of young adults claimed that they have not used a dating application in their entire life until now. But with each passing day, the percentage is decreasing and the count of the number of users on the dating application is increasing.

How to Market Your Dating Application?

1. Paid Application Promotion

Of course, generating revenue is the reason behind any activity done by business owners. In the same way, when it comes to advertising on dating apps, the purpose behind it is to generate revenue. As you already have to spend a lot of money on the development of the dating application so it is time that you might not want to go for the paid application promotion. But what if making this little investment can make you gain huge benefits later.

Yes, organic dating app campaigns work very well and help generate followers but at the same time, paid app promotion is a very effective strategy in generating a solid following. Though there is a wide range of options are available for paid promotion but Facebook advertising is one of the best and effective ways to get recognized by more and more people so you can bring high traffic to your application.

2. SEO

Of course, it is important to make your application visible on the internet so more and more people can reach your dating site. It is your responsibility to make your app SEO optimized so it can be visible to more people. This can be done by choosing the right keywords, URLs, meta descriptions, title tags, and by adding proper content. This helps in optimizing the search engine. Keep the text user-friendly as much as you can and keep the site optimized so it can come out at the number one spot when a person searches for a dating site.

3. Enhance Experience of Users

Of course, the better the surfing experience you can provide to your users, the higher the traffic you can generate on your application. Ensure the application you have generated is easy to use and has an intuitive interface that can keep the users engaged with it while having a good surfing experience. All the dating application provides same basic functionalities like a sign in, editing profile, chat section and possibly to call someone on a date. But at the same time, it is a fact that some application works better than the others. The secret behind the success of some applications is a better user experience.

4. Analyze Dating App Target Audience

Before you run any dating app campaigns, it is important to analyze your target audience first. Using a calculative approach rather than just go blindly will help you in generating a good impact on generating a huge number of followers. First of all, you should capture data based on gender, height, sex, and so on and then analyze it to know your target audience. This helps you to generate higher profiles on your dating application.

5. Reach Influencers

Influencers are the known names in their industry who have a higher number of followers on social media. Reach out to influencers will help promote your dating application more easily. As they have a huge number of followers on social media so if they refer to something, their followers are going to follow it. Right?

Nowadays, people trust those with whom they are connected for so long and this is the reason why influencers can create a big impact on your dating site and can bring millions of followers to your dating application. But make sure you reach out to the right influencers who can help you and who know y our business in a better way. Do you know influencer strategy is working 11 times better than that of the traditional way of marketing? Therefore, without thinking twice, you can reach out to influencers to create a buzz of your launched dating application.

6. Guerrilla Marketing Dating App

Guerrilla marketing strategy is a kind of advertisement strategy in which a company uses out-of-box strategies and unconventional interactions to promote a specific dating application. With the help of your creativity, you can bring a great impact on your business with the help of Guerrilla marketing.

Here, the best part is that you don’t have to invest money, while at the same time, get ready to invest time, energy, creativity, and imagination. If applied in the right way at the right time then no one can stop the success of the dating application.


As you have already witnessed a lot of ways to promote dating applications but make sure you apply the right one according to the needs of your business. In the end, the main purpose is to generate higher revenue, so consider what makes you invest little while coming out with the huge. 

Kinjal Savaliya

Kinjal Savaliya is Business Development Executive USS LLC. At USS LLC we developed the best mobile app development solution for Dating App, Grocery Delivery App, Healthcare App, Laundry & Dry Cleaning App, Pharmacy App, Taxi Booking App.